MLK Campaign

I collaborated with a team of designers and built a story around the 2023 MLK Campaign. We decided with the slogan “Illuminate, be the light of opportunity” after studying numerous speeches by King.

  • Perks
  • Nonprofit
  • Brand Strategy
  • Story Telling
  • Illustration
  • To visually represent this slogan, we created a chain reaction of light bulbs, with the first bulb symbolizing Dr. King and the subsequent lit bulbs representing future generations. Our design seeks to communicate the power of one person's inspiration to ignite a movement that can inspire positive change for generations to come.